Would Jacques Approve? A Cousteau Family Brand Links The Sea To The Weed

The Cousteau household’s initially venture into marijuana started as an off-the-cuff remark.

“Over a couple of glasses of redwine, I made the joke, ‘Wouldn’t it be amusing if the Cousteaus developed a marijuana line and we called it seaweed?” Ashlan Cousteau remembered in a current interview with Leafly. “We all had a chuckle. But then we couldn’t stop thinking about it.”

A reporter, tv host, author, teacher and social businessowner, Ashlan started her profession as an homeentertainment pressreporter priorto co-starring for 3 seasons on the Travel Channel’s Caribbean Pirate Treasure. Her otherhalf is Philippe Cousteau, host and executive manufacturer of the multi-Emmy chosen series Awesome Planet, now in its 6th season. In the Cousteau household custom, they both provide their skills to a broad range of ecological nonprofits.

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Ashlan Cousteau: Inspired by her experience conquering sleepingdisorders, she discovered a method to mix the power of the sea with land-grown cannabinoids. (Photo courtesy of SeaWeed)

“I’m the 3rd generation of a household that hasactually devoted itself to preservation of the oceans and the world,” Philippe informed Leafly. “I have invested my entire life continuing in the spirit of that tradition.”

Philippe is the grandson of world-famous ocean explorer Jacques Cousteau (1910-1997), the French marine officer turned author, filmmaker, conservationist, innovator, and director/host of The Silent World—a documentary on the ocean and marine life that influenced millions of individuals and won a Palme d’or at the 1956 Cannes Film Festival.

Hence the “seaweed” joke that provided increase to SeaWeed Naturals.

Surf and grass

SeaWeed Naturals’ advertising products explain it as “a first-of-its-kind wayoflife brandname, developing items that bring consumers the developed advantages of the marijuana plant, integrated with the numerous effective impacts of marine botanicals.”

Specifically, the SeaWeed Naturals line of topicals, balms, casts and gummies combines THC and CBD oils with seaweed and algae. The business’s origin story might include a lively pun, however the couple states they’re hoping to make a severe effect by offering a market for restoratively sourced seaweed (“from aquaculture farms in Maine that naturally sequester carbon, de-acidify the ocean, produce environments and supply sustainable tasks”) and ocean-friendly omega 3’s (“derived from algae that’s sustainably cultivated through a fermentation procedure comparable to kombucha”).

According to the Cousteaus, 5% of the business’s revenues will be contributed to ocean preservation and education.

SeaWeed Naturals presently provides 8 top-shelf-quality items at choose California dispensaries and bymeansof shipment, with prepares to roll out a 50-state CBD-hemp health line in the near future.

An instilled gummy altered their lives

According to the Cousteau’s, integrating marijuana and marine botanicals was far from their veryfirst entrepreneurial concept.

“We idea about doing a teeshirt line, however the style market is a big polluter. We idea about doing furnishings, or redwine, or cooking. We didn’t understand what we desired to do, we simply desired to do something.”

That something came into focus when Ashlan had a exceptionally recovery experience the veryfirst time she consumed a “sleepy gummy.” Following the birth of the couple’s initially kid, she’d been suffering with incapacitating sleepingdisorders.

“I attempted overthecounter sleep help, I attempted prescription medications, and I neverever liked the method they made me feel,” she remembered. “I still keepinmind that next earlymorning[after trying a THC gummy] I got a excellent night’s sleep and woke up revitalized, not dazed or hungover. It altered my life, and genuinely opened my eyes to the power of this plant.”

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Philippe Cousteau, grandson of Jacques, developed SeaWeed with Ashlan. (Photo courtesy of SeaWeed)

Add marine botanicals like kelp

Next came the concept to include marine botanicals, which are currently discovered in a large variety of cosmetics and health items, and deal their own health advantages.

“Right off the leading of my head,” Ashlan stated, “kelp is anti-bacterial, anti-fungal, anti-inflammatory, hydrates your skin, and prevents collagen breakdown. Omega 3’s assistance with anxiety and stressandanxiety, assistance with your organs and your joints, and assistance your immune system.”

A curious history with “the yard”

Jacques Cousteau, the household’s well-known patriarch, lived to the age of 86 and left behind 120 tv documentaries, more than 50 books, and a growing ecological security society. But he might be finest understood to a moreyouthful generation of marijuana customers as the motivation for the 2004 Wes Anderson movie The Life Aquatic with Steve Zissou.

In The Life Aquatic, Bill Murray plays a character plainly (if extremely loosely) based on Cousteau. One of the significant distinctions inbetween the character and its motivation is that Steve Zissou delightsin cigarettesmoking weed throughout the movie.

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In this 1986 picture, 76 year-old Jacques Cousteau stands priorto the reconditioned researchstudy vessel Calypso in Miami, Fla. (AP Photo/Kathy Willens, file)

The real-life Jaques Cousteau, by contrast, was adamantly opposed to marijuana. And we understand this since he put it in composing.

In his beginning to a 1976 anti-marijuana polemic called Keep Off the Grass: A Scientific Enquiry into the Biological Effects of Marijuana by Dr. Gabriel G. Nahas, Cousteau compared the impacts of marijuana to the “nitrogen narcosis” suffered by deep sea scubadivers, and duplicated rejected claims.

“The damaging biological results associated with the cannabis routine are of the most major nature,” Cousteau composed at the time. “If we are worried about the external contaminants that threaten our environment, we must be similarly worried about internal contaminants—like cannabis items.”

Put that in your pipeline

Both the book Keep off the Grass and Cousteau’s beginning are today forgotten antiques of a bygone age. So forgotten, in reality, that Philippe Cousteau informed Leafly he’d neverever heard of the book, and had no concept his well-known grandpa promoted versus marijuana.

“We’re talking about 45 years ago, when society’s pointofviews around drugs was really various,” Philippe stated. 

Obviously, it’s not reasonable to hold a half-century-old polemic written by his grandpa versus Philippe Cousteau. And who understands? If Jacques Cousteau had lived long enough to see the legalization age, and the extensive approval of medical marijuana, he might haveactually filled his popular pipeline with some seaweed rather of tobacco. 

Or more mostlikely, attempted a SeaWeed Naturals gummy.  

“I can’t speak for my grandpa now—and I have no concept how his ideas on this might have progressed over time—but he was someone who absolutely altered and grew his viewpoints as time moved on,” Philippe stated.

And that’s a favorable indication of the times. 

David Bienenstock's Bio Image

David Bienenstock

Veteran marijuana reporter David Bienenstock is the author of “How to Smoke Pot (Properly): A Highbrow Guide to Getting High” (2016 – Penguin/Random House), and the co-host and co-creator of the podcast “Great Moments in Weed History with Abdullah and Bean.” Follow him on Twitter @pot_handbook.

View David Bienenstock’s shortarticles

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