US Cannabis Market Opportunities

Brands looking to capitalize on future market development requirement to appearance at how customers are acting today.

By Brian MacIver

Needless to state, the American marijuana market is growing (although inflationary forces might have something to state about that as customer wallets get tighter). New adult-use markets are coming online, medical markets are broadening, and numerous of those modifications are being done through voter-led tally procedures, proving the grassroots assistance the marijuana market delightsin after years of restriction.

These industry-expansion efforts are yielding big returns. By the end of 2022, the overall U.S. marijuana market is anticipated to reach over $30 billion in yearly sales, a figure set to grow to $51.7 billion by 2027, according to Brightfield Group information, for a substance yearly development rate (CAGR) of 15.4%. Adult-use sales are anticipated to make up the bulk of sales by the end of Brightfield’s projection duration, reaching $37.3 billion and a CAGR of 11.5%.​

The bulk of development over the projection duration is anticipated to come from states that justrecently legislated or are set to quickly legislate adult-use: New Jersey, Pennsylvania, New York and Ohio, to name a coupleof. These big population centers will cause a boom to legal marijuana gainaccessto, and divert even more income from the illegal to controlled market.

As customers in those states start browsing the legal marijuana market and discover about different item types, a appearance at customer patterns today can provide us a look into what might be coming down line for these upstart markets.

The Queer Side of Cannabis

According to Brightfield’s Cannabis Consumer Survey information, 20% of UnitedStates marijuana customers recognize as LGBTQ. For context, Gallup pegs LGBTQ individuals at 7.1% of the overall UnitedStates population.

This traditionally underserved customer sector can present an exceptional marketing chance for savvy brandnames who comprehend how to interact to them, particularly giventhat they usually are more mostlikely to customer marijuana several times per day compared to their cisgendered equivalents. More than half (52.2%) of LGBTQ customers reported consuming marijuana items numerous times per day in Q12022 Meanwhile, just 43.5% of heterosexual customers reported comparable rates of usage in the exactsame duration.

LGBTQ customers likewise takein more item types, making them some of the heaviest, most product-diverse customer sections in the market. About 68% of LGBTQ customers reported utilizing flower in Q1 2022 (60% for heterosexual customers), 55% reported pre-roll usage (vs. 44%), 49% utilized pre-filled vape cartridges (vs. 41%) and 32% reported utilizing raw focuses (23%).

This high marijuana use can be associated to the LGBTQ population’s greater reported occurrence of psychological health problems. These customers likewise are more mostlikely to be utilizing marijuana to aid reward those conditions. The leading indexing conditions LGBTQ customers live with consistof: ADHD (~2x more mostlikely as to live with and reward with marijuana as heterosexuals), PTSD (~2x more mostlikely to live with and reward with marijuana as heterosexuals), and stressandanxiety (~50% more mostlikely to suffer from and reward with marijuana as heterosexuals).

Brands looking to tap into this customer group can do so by being mindful to these requires and deal services and item suggestions that satisfy them where they are. While it might be hard for brandnames to target medical requires efficiently in the present regulative environment, linking with budtenders and offering them training and education can assistance them have those consumer discussions, which, in turn, might lead to enhanced sales.

Early Risers

Consumers who engage veryfirst thing in the earlymorning (colloquially referred to as “Wake n’ Bakers”) are at the leading of most marijuana brandnames’ target list, as these customers typically have extremely high use rates and invest more per month on marijuana items (36% invested more than $351/month on marijuana vs. 23% for all customers in Q1 2022).

These customers are mostlikely to be female (52% of WnBs are females) and simply under two-thirds are under 40 years old—brands looking to construct long-lasting commitment with customers must be conscious that the stereotyped “stoner brother” personality is rapidly endingupbeing a thing of the past and muchbetter market to these young ladies.

Wake n’ Bakers are much more mostlikely to usage inhalable items like flower, pre-rolls, and dabbable focuses—in truth, they were almost twotimes as likely to usage items like shatter, wax and live resins compared to all customers in Q12022 Interestingly, gummies, a quickly growing item type in the marijuana market, are growing quicker amongst the basic marijuana customer population than these heavy customers, a indication of Wake n’ Bakers choice for inhalable items.

Perhaps certainly, these constantly intoxicated customers over-index on all celebrations of usage compared to the basic population, a increasing pattern compared to both Q4 2021 and Q12021 Leveraging need-state positionings (“great for cleansing your apartmentorcondo,” or “get in the videogaming zone”) can assistance these deliberate customers muchbetter discover and usage a brandname’s items, as well as assistance foster brandname commitment.


Cannabis customers turn to the plant and all of its formats for a list of factors, and old stereotypes no longer use to this significantly varied population. Thinking of marijuana customers as non-monolithic can aid brandnames muchbetter determine patterns and chances, and aid them distinguish themselves from rivals.

While existing guidelines obstruct brandnames’ capability to interact their advantages straight to customers, structure awareness and favorabilitywith budtenders can be a excellent method to reach these narrower, however possibly profitable, customer sections.


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Is Delta 8 federally legal?

Delta-8 is legal federally, and most state laws don't specifically address it. Due to ambiguities in the 2018 farm bill, which legalized hemp and hemp products, delta-8 is currently not prohibited by federal law.

What are the benefits of Delta 8?

In the human body, Delta-8 binds to the CB1 and CB2 receptors. Because it binds to both receptors simultaneously, users experience a milder cerebral high. When compared to the effects of THC, users describe a more clear-headed, productive, energetic, and upbeat feeling.

Is Delta 8 or CBD better?

Difference Between Delta-8 THC and CBD Delta-8 THC may not be as prominent as Delta-9 THC, but it is still among the predominant cannabinoids with psychoactive properties. However, CBD is NOT a psychotropic cannabinoid. While CBD can have better results in the long run, Delta-8 THC can give you a quick fix.

Can you fly with Delta 8?

Is it Legal to Fly with Delta-8-THC? Often, yes! It is legal to fly with Delta-8 when you are flying to and from areas where Delta-8 is legal, as long as the airline you choose doesn't specifically prohibit Delta-8 products.

Does Delta 8 help with anxiety?

Contains less than 0.3% Delta 9 THC. Good for chronic pain and anxiety relief. It does not cause paranoia or increased Anxiety.

Is Delta 8 a controlled substance?

Delta-8 is considered a Schedule 1 Controlled Substance by the US Drug Enforcement Administration (DEA) because it is known to cause psychoactive impairment to the consumer.

What is the difference between Delta-8 and Delta 9?

Delta-9 THC is a property of cannabis discovered all the way back in 1964. The primary difference between Delta-8 THC and Delta-9 THC is that Delta-8 is just a bit less psychoactive than Delta-9. This means that products with Delta-8 THC have a more gradual, and therefore more satisfying, effect on the consumer.

Does Delta-8 become 11 hydroxy?

Although in an edible form, Delta-8 THC can metabolize into a natural chemical called 11 Hydroxy tetrahydrocannabinol. Since 11 Hydroxy THC can only be absorbed through the liver, the molecule's possible psychoactive effects can last up to 6 to 8 hours during digestion.

Does Delta 8 make you sleepy?

According to the NCI, Delta-8 uniquely binds twice with cannabinoid receptors in the nervous system that play a role in sleep by calming down processes like breath, heart rate, and mental activity.

Does Delta 8 Flower get u high?

Delta-8 THC is one of the hottest topics in cannabis right now. It's a minor cannabinoid that can get you high like traditional THC, but much less so. Delta-8 found in small amounts in the cannabis plant and is often converted from other compounds like CBD.

How does Delta 8 affect the body?

5 benefits delta 8 could offer you According to the National Cancer Institute, delta-8 THC can bind to the CB1 receptor throughout the body. These receptors are part of our endocannabinoid system, which helps our body regulate and maintain homeostasis.

Does Delta 8 contain CBD?

Delta-8 is yet another compound derived from Cannabis sativa or the hemp plant. As you likely know by now, this is the same natural origin that CBD, THC, CBG, CBN, and CBC come from, too. Though all of these compounds are related to some degree, delta-8 is closest to CBD and delta-9 (also often known plainly as THC).

Does Delta 8 cause euphoria?

Delta-8 may not produce intense euphoria, but it will take effect pretty quickly. Depending on your mode of intake, of course, the time of impact will vary. If you vape it, you will experience the effects within 1 to 6 minutes. If you use a tincture, you will get the first effects after half an hour.

Is Delta 8 legal in all 50 states?

The Short Answer: Yes. Hemp-derived Delta-8 THC products, containing less than 0.3% D-9 THC is legal in all 50 states of the USA. But what if the extract contains more than 0.3% Delta-9 THC?

Can Delta 8 help you lose weight?

A research study from 2004 concluded that delta-8 helps increase appetite while promoting weight loss. This effect is certainly very unique, and scientists will do even more research on this subject. These effects might be due to the potential benefits delta-8 has on metabolism.

Does Delta 8 give you munchies?

Yes, Delta 8 can make you feel hungry. Delta 8 is an appetite-stimulating analogue of tetrahydrocannabinol (or THC). Of course this depends on the amount you smoke (vapes) or consume (edibles), but Delta 8 has been reported to stimulate your appetite, in some cases, even more than Delta 9 (marijuana).

Does Delta 8 make you laugh?

Whatever makes you laugh, Delta-8 is a great way to start the fun. In fact, we've developed Delta-8 products because we love to see people laugh.

What does Delta 8 convert to eating?

Delta-8 THC actually converts into delta-11 THC when processed through the digestive tract. Since delta-9 THC also converts into delta-11 THC when eaten, there's no special benefit to eating delta-8 THC. In general, research suggests that delta-8 has about two-thirds of the potency of delta-9.

Does Delta 8 affect your liver?

In the present study, we have demonstrated that Δ8-THCV exerted protective effects against liver I/R reperfusion damage by attenuating tissue injury, oxidative stress and inflammatory response.

Does Delta 8 make good edibles?

Our Delta-8-THC Gummies — Best for Beginners They contain 10 mg of delta-8-THC per gummy, which is a great dose to start your journey into edibles with. It will give you a relaxing buzz, and you can easily increase the dosage as needed. Our delta 8 gummies are made from a broad-spectrum hemp extract.

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