Shifting Cannabis Consumer Preferences Lead To Brand Opportunities

Legal marijuana sales are still controlled by flower in 2022, however customer getting habits are revealing a shift in item kind choices that might open the doors for brandname chances in the next years. As marijuana usage is stabilized in the coming years and the marijuana customer population broadens and diversifies, brandnames will likewise requirement to diversify their item offerings to keep up with moving need.

Cannabis customer choices haveactually been altering for years. New Frontier Data’s 2021 U.S. Cannabis Consumer Evolution report exposed that the usage of “flower just” amongst both legal and illegal market purchasers reduced by 14% inbetween 2018 and2021 Specifically, 2021 information revealed that simply 24% of purchasers just takein flower (down from 38% in 2018) compared to 57% who takein both flower and non-flower types of marijuana (up from 48% in 2018) and 19% who puton’t takein flower types at all (compared to 14% in 2018).

Bottom-line, customer acquiring patterns program that when marijuana customers have gainaccessto to a wider choice of item kinds, their choices are mostlikely to modification. Smart business oughtto be currently innovating and preparing to launch brand-new items in order to capture market share and to develop themselves as market leaders and brandnames of option as early as possible.

Consumer Preferences Varies by State

Fast forward to 2022 and customer choices continue to develop. In reality, according to New Frontier Data’s 2022 U.S. Cannabis Report, item choices and intake routines have altered considerably giventhat adult-use markets veryfirst introduced. These modifications were worsened by the COVID-19 pandemic.

One of the most fascinating findings in New Frontier Data’s 2022 report is how customer purchasing patterns vary inbetween states. Among those specifies that enable flower sales in the legal marijuana market, need differs based on regional laws, market size, market maturity, and regional usage choices.

For example, sales of flower control in Alaska, North Dakota, and Rhode Island. However, flower accounts for less than half of sales in California, Oklahoma, Oregon, and Virginia. To compare, the New Frontier Data scientists looked at 2 various markets – one with a more fullygrown legal market (Colorado) and one with a less fullygrown legal market (California).

Comparing Cannabis Consumer Preferences in Colorado vs. California

Colorado’s marijuana market is one of the most fullygrown in the nation. Looking at item sales consideringthat 2017, the market share for flower has reduced by 20%, and the market share for prerolls has dropped by 41%. On the other hand, market share for vapes hasactually gone up by 66%, edibles by 62%, and extracts by 31%. Market share for topicals and casts reduced by 61%.

California is a less fullygrown market than Colorado, and customer choice patterns are various from Colorado. Since 2018, flower market share has dropped by 12% while preroll market share hasactually increased by 98%, Vape, extract, and other item kind market shares have likewise reduced consideringthat 2018 by 11%, 19%, and 17%, respectively. Conversely, edible market share leapt by 55% giventhat 2018.

Brand Dominance in California

Brand density differs by item type in California, and it’s something business looking to gain market share throughout the nation must pay attention to and discover from. Flower and preroll are the most crowded classifications. With more brandname options, the leading brandnames hold less market share than the leading brandnames hold in less crowded classifications.

The top 3 flower brandnames in California hold 10% market share, and the leading 10 flower brandnames have a 23% share of the market. For the preroll classification, the leading 3 brandnames hold 27% of the market compared to 46% held by the leading 10 brandnames.

The vape classification is the 3rd most crowded. The leading 3 vape brandnames have 42% market share, while the leading 10 hold 61%. Next, is the edibles classification with a 44% market share held inbetween the leading 3 brandnames and 74% inbetween the leading 10 brandnames. Extracts are next in terms of brandname density where 35% of the market is held by the leading 3 brandnames and 51% by the leading 10 brandnames.

Tinctures, topicals, and drinks are less crowded classifications, and less brandnames control each. The leading 3 brandnames hold 32%, 61%, and 31% market share, respectively, and the leading 10 brandnames hold 65%, 87%, and 75% market share, respectively. The least crowded classification is tablets. The leading 3 tablet brandnames hold 69% of the market, while the leading 10 brandnames hold 97% of the market.

Key Takeaways about Cannabis Consumer Preferences and Brand Opportunities

It’s essential to note that marijuana customers are not all alike. For example, New Frontier Data’s 2022 report points out that in California, guys are 5% more mostlikely than females to purchase flower and 2% more mostlikely to purchase extracts. Conversely, females are 7% more mostlikely than guys to purchase edibles. In other words, to prosper in the future, marijuana business requirement to diversify to satisfy the needs of progressing customers in various states and with differing group profiles.


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Is Delta 8 federally legal?

Delta-8 is legal federally, and most state laws don't specifically address it. Due to ambiguities in the 2018 farm bill, which legalized hemp and hemp products, delta-8 is currently not prohibited by federal law.

What are the benefits of Delta 8?

In the human body, Delta-8 binds to the CB1 and CB2 receptors. Because it binds to both receptors simultaneously, users experience a milder cerebral high. When compared to the effects of THC, users describe a more clear-headed, productive, energetic, and upbeat feeling.

Is Delta 8 or CBD better?

Difference Between Delta-8 THC and CBD Delta-8 THC may not be as prominent as Delta-9 THC, but it is still among the predominant cannabinoids with psychoactive properties. However, CBD is NOT a psychotropic cannabinoid. While CBD can have better results in the long run, Delta-8 THC can give you a quick fix.

Can you fly with Delta 8?

Is it Legal to Fly with Delta-8-THC? Often, yes! It is legal to fly with Delta-8 when you are flying to and from areas where Delta-8 is legal, as long as the airline you choose doesn't specifically prohibit Delta-8 products.

Does Delta 8 help with anxiety?

Contains less than 0.3% Delta 9 THC. Good for chronic pain and anxiety relief. It does not cause paranoia or increased Anxiety.

Is Delta 8 a controlled substance?

Delta-8 is considered a Schedule 1 Controlled Substance by the US Drug Enforcement Administration (DEA) because it is known to cause psychoactive impairment to the consumer.

What is the difference between Delta-8 and Delta 9?

Delta-9 THC is a property of cannabis discovered all the way back in 1964. The primary difference between Delta-8 THC and Delta-9 THC is that Delta-8 is just a bit less psychoactive than Delta-9. This means that products with Delta-8 THC have a more gradual, and therefore more satisfying, effect on the consumer.

Does Delta-8 become 11 hydroxy?

Although in an edible form, Delta-8 THC can metabolize into a natural chemical called 11 Hydroxy tetrahydrocannabinol. Since 11 Hydroxy THC can only be absorbed through the liver, the molecule's possible psychoactive effects can last up to 6 to 8 hours during digestion.

Does Delta 8 make you sleepy?

According to the NCI, Delta-8 uniquely binds twice with cannabinoid receptors in the nervous system that play a role in sleep by calming down processes like breath, heart rate, and mental activity.

Does Delta 8 Flower get u high?

Delta-8 THC is one of the hottest topics in cannabis right now. It's a minor cannabinoid that can get you high like traditional THC, but much less so. Delta-8 found in small amounts in the cannabis plant and is often converted from other compounds like CBD.

How does Delta 8 affect the body?

5 benefits delta 8 could offer you According to the National Cancer Institute, delta-8 THC can bind to the CB1 receptor throughout the body. These receptors are part of our endocannabinoid system, which helps our body regulate and maintain homeostasis.

Does Delta 8 contain CBD?

Delta-8 is yet another compound derived from Cannabis sativa or the hemp plant. As you likely know by now, this is the same natural origin that CBD, THC, CBG, CBN, and CBC come from, too. Though all of these compounds are related to some degree, delta-8 is closest to CBD and delta-9 (also often known plainly as THC).

Does Delta 8 cause euphoria?

Delta-8 may not produce intense euphoria, but it will take effect pretty quickly. Depending on your mode of intake, of course, the time of impact will vary. If you vape it, you will experience the effects within 1 to 6 minutes. If you use a tincture, you will get the first effects after half an hour.

Is Delta 8 legal in all 50 states?

The Short Answer: Yes. Hemp-derived Delta-8 THC products, containing less than 0.3% D-9 THC is legal in all 50 states of the USA. But what if the extract contains more than 0.3% Delta-9 THC?

Can Delta 8 help you lose weight?

A research study from 2004 concluded that delta-8 helps increase appetite while promoting weight loss. This effect is certainly very unique, and scientists will do even more research on this subject. These effects might be due to the potential benefits delta-8 has on metabolism.

Does Delta 8 give you munchies?

Yes, Delta 8 can make you feel hungry. Delta 8 is an appetite-stimulating analogue of tetrahydrocannabinol (or THC). Of course this depends on the amount you smoke (vapes) or consume (edibles), but Delta 8 has been reported to stimulate your appetite, in some cases, even more than Delta 9 (marijuana).

Does Delta 8 make you laugh?

Whatever makes you laugh, Delta-8 is a great way to start the fun. In fact, we've developed Delta-8 products because we love to see people laugh.

What does Delta 8 convert to eating?

Delta-8 THC actually converts into delta-11 THC when processed through the digestive tract. Since delta-9 THC also converts into delta-11 THC when eaten, there's no special benefit to eating delta-8 THC. In general, research suggests that delta-8 has about two-thirds of the potency of delta-9.

Does Delta 8 affect your liver?

In the present study, we have demonstrated that Δ8-THCV exerted protective effects against liver I/R reperfusion damage by attenuating tissue injury, oxidative stress and inflammatory response.

Does Delta 8 make good edibles?

Our Delta-8-THC Gummies — Best for Beginners They contain 10 mg of delta-8-THC per gummy, which is a great dose to start your journey into edibles with. It will give you a relaxing buzz, and you can easily increase the dosage as needed. Our delta 8 gummies are made from a broad-spectrum hemp extract.

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