How Virgil Grant Shaped Social Equity For The City Of Los Angeles

Social equity is among the most popular discussions in marijuana. That’s due to the fact that the marijuana market and the legislators policing it require to compensate all of the damage they’ve done to Black and Brown neighborhoods.

” We were the very first to go to prison, we must be a few of the very first to get accredited.”

— Virgil Grant

Few individuals understand this much better than Virgil Grant, who contributed in bringing Los Angeles’ marijuana market and social equity program to life.

” I got Measure M passed and a social equity program voted on all. I simply did what I understood was the best thing for my individuals and my market associates. When they compose the history books about marijuana, there’s no chance a book can be composed without Virgil’s name in it,” he states throughout a call with Leafly.

Who is Virgil Grant?

Virgil Grant is a long time marijuana owner and operator in the city of Los Angeles, California. He is the owner of the California Cannabis West Coast, a chain of dispensaries with 3 areas in the downtown, Melrose, and Crenshaw districts of LA.

California Cannabis West Coast logo with a green and red C intertwined with hearts and text that reads

Additionally, Grant is an establishing member of Greater Los Angeles Caregivers Alliance (GLACA) and co-founder of both Southern California Coalition and California Minority Alliance, 3 advocacy groups that assisted promote legalization and social equity in LA marijuana. You might acknowledge his face from BET’s Smoke: Marijuana + Black America documentary.

Virgil has actually been among the greatest lobbyists in the LA marijuana neighborhood because the early 90 s. Even prior to legalization, Virgil was running the streets of Compton, with circulation established throughout real estate tasks in Watts, East LA, West LA, and Crenshaw.

His item’s credibility in the streets led him to getting in touch with much of your preferred rap artists at that time, consisting of Eazy-E, Coolio, MC Eiht, DJ Quik, 2pac, and basically the whole cast of Death Row artists.

In 2004, Virgil transitioned from the tradition marijuana market to the medical marijuana market. He opened The Holistic Caregivers in the heart of Compton, followed by places in Garden, Crenshaw, Downtown LA, Koreatown, and lastly The Valley.

By then, I was a supporter. I was an establishing member of the Greater Los Angeles Caregivers Alliance (GLACA). That was among the very first companies that grew up beyond NORML. NORML existed to legislate marijuana; GLACA focused more on the safe gain access to of retail,” Grant states.

Unfortunately, in 2008, his effective companies would be robbed by federal representatives, landing Virgil in federal jail for 6 years.

Upon release in 2014, Grant right away returned to the objective, tapping in with advocacy groups like GLACA; the LA Cannabis Task Force; Cultivators Alliance; Delivery Alliance, and Manufacturers Alliance.

During this time, he saw that all of these groups required a single unified voice, and through the power of his credibility, his network, and his connections with the City Council, Virgil (in combination with the Southern California Coalition) ended up being simply that.

Moving with the power of individuals behind him, Virgil’s next objective was developing a legal structure for marijuana tax, enforcement, and policy in the city of Los Angeles. This was the birth of Measure M.

What is Measure M?

Proposition 64 legislated adult-use marijuana on a California state level. Procedure M included the legal structure required to get the city of Los Angeles’ marijuana market up and running.

” Compton, Watts, South Central, Eastside of LA, this is where the stopped working War on Drugs targeted. We wished to ensure that if you reside in those postal code, and you have a marijuana felony, then you’re initially in line for social equity. It wasn’t about race.”

— Virgil Grant

It assisted reverse the questionable Proposition D, which put a 135- dispensary limitation on the variety of marijuana organizations that might run in LA and obstructed lots of previously-legal dispensaries from getting licensing.

Virgil was a crucial author in Measure M, and when it passed, he required the city board execute a social equity policy together with it. They voted and authorized the program all.

” We were the very first to go to prison, we must be a few of the very first to get certified. Everybody voted all to have a social equity program connected to Measure M. Out of social equity, they produced a Division of Cannabis Regulations (DCR). If I didn’t begin Measure M, there would not be a DCR,” he states.

From Measure M, grew the Los Angeles Social Equity Program, a three-tier program that was expected to supply licensing concern to individuals living in postal code that have actually been most impacted by the stopped working War on Drugs.

Slow to no development

Unfortunately, really little of the Los Angeles Social Equity Program has actually worked out for its candidates. And despite the fact that Virgil Grant is accountable for bringing social equity to the table in LA, the city has actually got to want to serve it up for individuals.

Over 4 years after Measure M passed, there should not still be social equity candidates waiting on licenses. Such is life in Los Angeles marijuana, where claims and prolonged administrative procedures have actually stacked the chances versus Black and brown marijuana organizations.

And while we saw some motion in retail on the Los Angeles marijuana scene in 2021, there are still numerous manner ins which the program can be enhanced to make it genuinely helpful of the minority-owned companies that are attempting to make it in the legal marijuana market in California.

” They can boast and state we do have a social equity program. At the end of the day, the Division of Cannabis Regulations (DCR) dropped the ball in a substantial method. The only individuals that are damaged and affected are the exact same individuals that were adversely affected prior to. That’s simply injury on top of injury.”

— Virgil Grant

Editor’s note: given that speaking with Virgil Grant, 2 Black-women-owned dispensary services, Gorilla Rx and Josephine & Billie’s, have actually opened in Los Angeles.

Danté Jordan's Bio Image

Danté Jordan

Danté Jordan is a previous member of the Leafly Subject Matter Expert group, and existing freelance author, video manufacturer, and media specialist concentrating on marijuana culture, pressures, items, education, and whatever else associated to that lil’ green flower. Contact him at smokingwithdante on Instagram, or dantenetworks( at) gmail( dotcom). His site is

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