Flower is king in the marijuana world. It is the dominant classification in every market, needing little-to-no processing; it is frequently the mostaffordable classification of marijuana. And flower is flexible. It can be smoked, vaped or utilized to make edibles or oil. From a company viewpoint, flower is likewise vulnerable to rate changes. The cost of flower hasactually been reducing over time.

From January 2021 to March 2022, the cost of flower dropped by 22% in the UnitedStates and 17% in Canada. And from March 2019 to April 2022, flower market share dropped from 78.8% to 42.5% in Canada and 41% to 40.4% in the UnitedStates. However, that is part of an industry-wide down pattern. Flower is king compared to the sales of pre-rolls and vape pens.

Flower is King Compared to Edibles & Vapes 

flower is king

Flower is king in terms of sales and market share. By overall sales volume in all marijuana markets, flower comes out on top. Flower catches almost twotimes as numerous sales as the next classification.

The market share of flower hasactually been decreasing consideringthat2019 In Canada, this started in the early months of legal sales. The flower marker rose briefly throughout the COVID pandemic in the UnitedStates however hasactually been reducing because early2021 Market share in the UnitedStates is now lower than pre-pandemic levels.

Per States and Provinces

flower is king

Is flower king in the legal states and provinces?

Ontario has a greater percentage of overall sales in the flower classification than other Canadian provinces. There is a large circulation in the UnitedStates, with Maryland and Michigan taking the leading areas. Ironically, Colorado and California have the mostaffordable percentage of overall sales to the flower classification.

A lot has altered in a year. Last year, Nevada held the leading area for the biggest flower market share. Their share was at 56.3%; this year, it’s down to 46%. And this isn’t distinct. Every flower market hasactually seen a decrease in market share giventhat last year.

What Kind of Flower is King? Canada vs. the USA

flower is king

What kind of flower is king? Looking at Canada and the UnitedStates, we see some resemblances and distinctions. For resemblances, hybrid flower is the most popular in both nations. Indica is more common in Canada than sativa stress. At the exactsame time, both indica and sativa flowers reach the exactsame sales volume in the UnitedStates.

A substantial part of sales in the UnitedStates are from “popcorn” flower. A pattern that has not yet captured on in Canada. Ground flower is popular in Canada however doesn’t yield a lot of sales in the UnitedStates.

Pricing Flower: Canada vs. the USA

type of buyer

If flower is king, it’s since of its rate. The average cost per gram of flower has dropped in both the UnitedStates and Canada. In Canada, the cost reduced progressively throughout 2021, whereas the UnitedStates saw a small boost in rates in September.

The average cost of flower in the UnitedStates dropped by 22% from January 2021 to March2022 In Canada, the flower rate dropped by 17% over the verysame duration.

Type of Buyer

customer demographics

The market information informs us about various customer groups that store for marijuana flower. Males invest proportionally more on flower than woman clients. At the exactsame time, infant boomers tend to invest the most on flower, followed by Millennials.

Generation Z clients just invested 1/3 of their possible marijuana earnings on flower in Canada.

Conclusion

Flower is king inspiteof its reducing sales. Its flexible nature will mostlikely mean it stays the dominant classification. Cannabis flower can be rapidly grown and needs little to no processing. However, as consumers branch out and shot brand-new items, the market share for marijuana flower might decline even evenmore.

Footnote(s)

https://www.headset.io/industry-reports/cannabis-flower-a-look-at-category-trends-performance