April 20th (i.e. 4/20) is one of the most important days for cannabis connoisseurs. There are many legends about how it started. However it began, for many, smoking a joint at 4: 20 pm on April 20th is like kissing your loved one on New Year’s Eve. For the industry, 4/20 sales are like Thanksgiving, Christmas, and Boxing Day rolled into one. And now that, in many jurisdictions, cannabis has been legal for several 4/20s, we have pretty good insight into sales, popular categories, which discounts are popular and which ones aren’t. And how one customer responds to 4/20 sales won’t be the same as the other.
Looking at last year’s 4/20 sales, we see an increase in total sales and discounts in both Canada and the United States. Driven by an increase in transaction volume, total sales come from regular shoppers and cannabis novices. That is, people who don’t regularly shop for cannabis will make the exception on 4/20. For example, sales on 04/20/21 compared to the previous four weeks show a 52% increase in Canada and an 86% increase in the US. Among the demographics, enthusiasm is most prevalent among younger people. Generation Z customer sales increased by 168% on 4/20/21 compared to the previous four weeks. Compared to the 91% increase among Baby Boomers.
4/20 Sales & Discount Trends
Among the popular legal US markets (California, Colorado, Nevada, Oregon, and Washington), 4/20 sales doubled the average sales of the previous weeks. Discounts also increased but were offset by growth in total sales. The year 2020 is an exception. Once anticipated as the stoner’s jubilee (since you could be smoking at 4: 20pm on 4/20/2020), the coronavirus and government lockdowns ended most celebrations. 4/20 sales in 2020 were lower but with a higher amount of discounts. 2020 was also the only year where 4/20 was not the largest day in sales. New Year’s Eve won that year.
Canada also surges in cannabis sales every 4/20. Even in 2020, 4/20 sales increased 66%. Interestingly, in 2021, the increase in sales only amounted to 59%. Discounts are more popular in the Canadian market than in the US. This is offset by the fact that average discounts throughout the year are harder to come by in Canada compared to the US.
What Kind of Products Do People Buy?
While 4/20 sales are high across the board, individual product categories experience different levels of growth. Beverages remain the crown jewel on 4/20. Beverages tend to be the most popular on holidays. Edibles and flower perform well, while tinctures, topicals and capsules do not experience the same surge in sales.
Interestingly, data shows that vape pens aren’t that popular on 4/20. This is surprising since vape pens, which are usually expensive, tend to experience discounts on 4/20.
Despite whatever products people buy, the total transaction volumes increase. Simply, people buy more cannabis products on 4/20 than they would on a normal cannabis shopping day. Of course, 4/20 sales are influenced by the significant discounts one can discover.
Trends in Category Market Share
Are 4/20 sales consistent year after year? A lot can happen in a year, and it’s crucial to stay on top of the latest trends. Comparing category market share from March 2021 to February 2022, we see some large changes. The market for flower has dropped by 5% while the pre-roll market has increased by 25%. Vape pens are more popular now than they were (up 14%), as well as edibles (up nearly 12%). Despite a market share of only 12.3%, pre-rolls are present in nearly a third of all cannabis transactions.
4/20 Sales By Customer Gender & Age
Who shops for 4/20 sales? Female customers have a strong response to the holiday in 2021 compared with males. Female cannabis sales increased by 140% over the previous four weeks. Generation Z female consumers are the clear winners with a 150% increase in transactions.
As mentioned, younger customers are more excited about 4/20 than older customers. Sales to Generation Z almost tripled on 4/20/21. Meanwhile, Gen X and Baby Boomer sales didn’t even double. COVID may have influenced this trend, as younger customers are more willing to socialize and expose themselves to the virus. However, this trend holds true in 2019 as well.
With more legal markets opening up and more players entering the game, expect this year’s 4/20 sales to increase by at least 100% in the US and 50% in Canada. Customers will be expecting discounts and a steady supply of beverages, edibles and pre-rolls.
A massive increase in transaction volume is what causes 4/20 sales. People who don’t normally shop for cannabis do so on 4/20. And most of these customers are young women.
Plagued by two years of COVID restrictions, this year’s 4/20 may present some surprises in the sales data. But so far, based on past trends, this is what we can expect for 4/20/2022.
Delta-8 is legal federally, and most state laws don't specifically address it. Due to ambiguities in the 2018 farm bill, which legalized hemp and hemp products, delta-8 is currently not prohibited by federal law.
In the human body, Delta-8 binds to the CB1 and CB2 receptors. Because it binds to both receptors simultaneously, users experience a milder cerebral high. When compared to the effects of THC, users describe a more clear-headed, productive, energetic, and upbeat feeling.
Difference Between Delta-8 THC and CBD Delta-8 THC may not be as prominent as Delta-9 THC, but it is still among the predominant cannabinoids with psychoactive properties. However, CBD is NOT a psychotropic cannabinoid. While CBD can have better results in the long run, Delta-8 THC can give you a quick fix.
Is it Legal to Fly with Delta-8-THC? Often, yes! It is legal to fly with Delta-8 when you are flying to and from areas where Delta-8 is legal, as long as the airline you choose doesn't specifically prohibit Delta-8 products.
Contains less than 0.3% Delta 9 THC. Good for chronic pain and anxiety relief. It does not cause paranoia or increased Anxiety.
Delta-8 is considered a Schedule 1 Controlled Substance by the US Drug Enforcement Administration (DEA) because it is known to cause psychoactive impairment to the consumer.
Delta-9 THC is a property of cannabis discovered all the way back in 1964. The primary difference between Delta-8 THC and Delta-9 THC is that Delta-8 is just a bit less psychoactive than Delta-9. This means that products with Delta-8 THC have a more gradual, and therefore more satisfying, effect on the consumer.
Although in an edible form, Delta-8 THC can metabolize into a natural chemical called 11 Hydroxy tetrahydrocannabinol. Since 11 Hydroxy THC can only be absorbed through the liver, the molecule's possible psychoactive effects can last up to 6 to 8 hours during digestion.
According to the NCI, Delta-8 uniquely binds twice with cannabinoid receptors in the nervous system that play a role in sleep by calming down processes like breath, heart rate, and mental activity.
Delta-8 THC is one of the hottest topics in cannabis right now. It's a minor cannabinoid that can get you high like traditional THC, but much less so. Delta-8 found in small amounts in the cannabis plant and is often converted from other compounds like CBD.
5 benefits delta 8 could offer you According to the National Cancer Institute, delta-8 THC can bind to the CB1 receptor throughout the body. These receptors are part of our endocannabinoid system, which helps our body regulate and maintain homeostasis.
Delta-8 is yet another compound derived from Cannabis sativa or the hemp plant. As you likely know by now, this is the same natural origin that CBD, THC, CBG, CBN, and CBC come from, too. Though all of these compounds are related to some degree, delta-8 is closest to CBD and delta-9 (also often known plainly as THC).
Delta-8 may not produce intense euphoria, but it will take effect pretty quickly. Depending on your mode of intake, of course, the time of impact will vary. If you vape it, you will experience the effects within 1 to 6 minutes. If you use a tincture, you will get the first effects after half an hour.
The Short Answer: Yes. Hemp-derived Delta-8 THC products, containing less than 0.3% D-9 THC is legal in all 50 states of the USA. But what if the extract contains more than 0.3% Delta-9 THC?
A research study from 2004 concluded that delta-8 helps increase appetite while promoting weight loss. This effect is certainly very unique, and scientists will do even more research on this subject. These effects might be due to the potential benefits delta-8 has on metabolism.
Yes, Delta 8 can make you feel hungry. Delta 8 is an appetite-stimulating analogue of tetrahydrocannabinol (or THC). Of course this depends on the amount you smoke (vapes) or consume (edibles), but Delta 8 has been reported to stimulate your appetite, in some cases, even more than Delta 9 (marijuana).
Whatever makes you laugh, Delta-8 is a great way to start the fun. In fact, we've developed Delta-8 products because we love to see people laugh.
Delta-8 THC actually converts into delta-11 THC when processed through the digestive tract. Since delta-9 THC also converts into delta-11 THC when eaten, there's no special benefit to eating delta-8 THC. In general, research suggests that delta-8 has about two-thirds of the potency of delta-9.
In the present study, we have demonstrated that Δ8-THCV exerted protective effects against liver I/R reperfusion damage by attenuating tissue injury, oxidative stress and inflammatory response.
Our Delta-8-THC Gummies — Best for Beginners They contain 10 mg of delta-8-THC per gummy, which is a great dose to start your journey into edibles with. It will give you a relaxing buzz, and you can easily increase the dosage as needed. Our delta 8 gummies are made from a broad-spectrum hemp extract.